Business Model YouDe (autor) Timothy Clark, Alexander Osterwalder, Yves Pigneur
en Limba Engleză Carte Paperback – 23 Mar 2012
A one–page tool to reinvent yourself and your careerThe global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one–page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world′s leading business model description and innovation technique.
This book shows readers how to:
- Understand business model thinking and diagram their current personal business model
- Understand the value of their skills in the marketplace and define their purpose
- Articulate a vision for change
- Create a new personal business model harmonized with that vision, and most important, test and implement the new model
When you implement the one–page tool from Business Model You, you create a game–changing business model for your life and career.
Dimensiuni: 189 x 250 x 35 mm
Greutate: 0.63 kg
Locul publicării: Hoboken, United States
Textul de pe ultima copertă
Dreaming of a new career or life path?We all do. But most of us lack a structured way to reinvent ourselves, even as changing workplace business models make professional and personal life more challenging than ever.
Replace career uncertainty with career confidence by using the single–page blueprint that′s helped reinvent thousands of organizations worldwide. It′s the systematic way to optimize the most important business model of all: business model you.
"Business Model You is a flight path to structure, meaning, and purpose."
Philip Galligan, Business Advisor, Ireland
"The personal business model is an innovative, visually powerful tool for assessing who you are and what you can do."
James C. Wylie, Business Life Coach, United States
"Successful companies do it again and again. Why not you?"
Ralf Meyer, Angel Investor & Consultant, Germany
"A practical, inspiring playbook for designing a fulfilling life by shifting focus from skills to Value Provided"
Gary Percy, Marketing Director, Australia
1 Canvas Learn to use the key tool for describing and analyzing organizational and personal business models. Chapter 1 Business Model Thinking: Adapting to a Changing World 19 Chapter 2 The Business Model Canvas 25 Chapter 3 The Personal Business Model Canvas 53 2 Reflect Revisit your life direction and consider how you want to align your personal and career aspirations. Chapter 4 Who Are You? 81 Chapter 5 Identify Your Career Purpose 133 3 Revise Adjust — or reinvent — your work life using the Canvas and discoveries from previous sections. Chapter 6 Get Ready to Reinvent Yourself 161 Chapter 7 Re-Draw Your Personal Business Model 175 4 Act Learn to make it all happen. Chapter 8 Calculate Your Business Value 209 Chapter 9 Test Your Model in the Market 223 Chapter 10 What's Next? 243 5 Extras Read more about the people and resources behind Business Model You. The Business Model You Community 252 Creator Bios 254 Notes 256
Tim Clark is a professor of business, multimillionaire entrepreneur and author. He was editor of the international bestseller Business Model Generation. As a psychology major at Stanford University, Clark developed a keen interest in vocational counseling. Following the sale of his latest company, Clark devoted himself exclusively to teaching and writing, focusing on his "entrepreneurship for everyone" approach to personal career development.Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com.
Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.
It s not often that you come across a truly innovative, well–designed book. This is one If you re in a career quandary, pick up a copy this is guaranteed to kick start you into action. (Management Today, June 2012)
entertaining, thought provoking and, I suspect, effective There are numerous helpful, insightful and very interesting exercises to help with the development process (Financial Adviser, 30th August 2012)