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Business Communication

De (autor) ,
Notă GoodReads:
en Limba Engleză Paperback – March 2015

Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to survive during economic downturn and recovery.
This thoroughly revamped new edition summarises basic principles of effective communication and shows how they can be applied in modern organizations. It summarises current evidence and exposes common myths and misunderstandings. The authors demonstrate how effective communication is based upon an effective blend of interpersonal, team and technological factors.
Business students everywhere will benefit from studying this book to help develop understanding of models and approaches to business communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid students for years to come.

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ISBN-13: 9780415640282
ISBN-10: 0415640288
Pagini: 280
Dimensiuni: 173 x 244 x 23 mm
Greutate: 0.58 kg
Ediția: Revizuită
Editura: Routledge


Introduction  1. Analyzing Communication  2. Communication Codes and Meaning  3. Communication and Context  4. Business Writing in the Age of New Media: Planning and Organizing  5. Effective Writing Style  6. Effective Design and Visual Aids  7. Effective Business Documents: Print, Screen and Online  8. Effective Interpersonal Communication: Defining Interpersonal Skills in an Information Age  9. Interpersonal Skills in Action: Communicating Face-to-Face  10. Presentations and Meetings: Physical, Virtual and Hybrid  11. Building Effective Teams  12. Communication and Learning  13. Communication and Organizational Change: Major Principles  14. Making Communication Work: Comments and Case Studies from Practitioners  15. Looking to the Future

Notă biografică

Peter Hartley is an independent consultant and Visiting Professor at Edge Hill University, UK Peter Chatterton is an independent consultant and academic who works with universities, Government departments/agencies and businesses on programmes of innovation and change.