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Branding in Commerce & Marketing

Editat de John F. Gaski
en Limba Engleză Paperback – 27 sep 2011
The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding.
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Specificații

ISBN-13: 9781616685942
ISBN-10: 1616685948
Pagini: 95
Ilustrații: illustrations
Dimensiuni: 231 x 155 x 9 mm
Greutate: 0.19 kg
Editura: Nova Science Publishers Inc

Cuprins

Prologue; Introduction & Background; The Problem & Implications; Structural Subtleties; SituationAssessment & Context; Toward Resolution; Conclusion; Epilogue: How I First Learned the Meaning of"Brand"; Index.