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Brainstorming Reinvented: A Corporate Communications Guide to Ideation

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en Limba Engleză Paperback – 08 Nov 2004
Linda Correll offers a radical new way to speed up the creative process through the technique of `creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis.
It will be a useful book for all those who wish to explore creativity within themselves.
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Specificații

ISBN-13: 9780761932703
ISBN-10: 0761932704
Pagini: 230
Dimensiuni: 140 x 216 mm
Ediția: First Edition
Editura: SAGE Publications
Colecția Sage Publications Pvt. Ltd
Locul publicării: New Delhi, India

Cuprins

What Is Brainstorming, Anyway?
Creative Aerobics
The Corporate/Agency Tool Kit
Creative Aerobic One: The Facto Factor
Creative Aerobic Two: Naming Names
Creative Aerobic Three: How Differences Attract
Creative Aerobic Four: Heightening Product Visibility by Raising/Razing Your Sights/Sites
More Four/For/Fore
Watch Your Language
An Abstract Look at Words
Putting Your New Tools to Work
Applying Creative Aerobics to Internal Communications
Applying Creative Aerobics to External Communications
Creative Aerobics and Print Advertising
Getting in Touch with Your Customers
Creative Aerobics and Strategy
Using the CWP to Write Ads
The Positioning Line
A Slogan by Any Other Name
Creative Aerobics and Radio Advertising
Creative Aerobics and Television Advertising
Creative Thinking from Advertising's Best Writers