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Culture drives expectations and beliefs; expectations and beliefs drive behavior; behavior drives habits; and habits create the future. It all starts with culture.
Create a Winning Culture
In January of 2008 I was hired as the head coach of the Atlanta Falcons. Most of the time when head coaches are hired, they are not coming into a very good or stable situation. It is not the norm to replace a coach who has just won the Super Bowl and is riding off into the sunset, like Bill Walsh after Super Bowl XXXIII or Bill Cowher who only coached one more season after Super Bowl XL. When I was named the coach of the Atlanta Falcons, they were a team that had been through quite a bit of recent turmoil and struggled to win consistently throughout the history of the franchise. In their 42 years, the Atlanta Falcons had never had back-to-back winning seasons. They had always for some reason or another struggled with consistency and sustainability. For example, from 2000 to 2007 the Falcons had five different men stand on the sideline in the role of head coach. The 2007 season had been an extremely difficult one, in which the first-year head coach had resigned after 12 games— three-quarters through the season—to return to coach at the college level. The quarterback, who was not only the face of the franchise but also without a doubt one of the most popular players in the NFL, was headed to federal prison. While none of this was the fault of the ownership and executives of the Falcons organization, such extreme and unfortunate events can create a challenging, almost dysfunctional, working environment. Needless to say, the culture of the team was in shambles.
Jon and I talked several times on the phone about the state of the Falcons’ organization and it became very clear that if I was going to turn this team around, the first step would be to focus on transforming the culture. While the football coach in me wanted to attack the X and O issues and work with firstyear general manager Thomas Dimitroff to calibrate the roster for the upcoming season, I knew the biggest priority was to create a winning culture in which every member could thrive and excel. This meant we would not only have to create the right culture for the team but also for the rest of the organization.
Comandă cartea You Win in the Locker Room First prin Books Express, librarul tău personal. Prețul recomandat de editura Wiley este de 15,99 GBP.
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