Understanding y: How to Attract and Keep the People to Make the Biggest Difference to Your Bottom Line de Charlie Caruso este unul dintre titlurile care studiază cum milenialii și modul lor de gândire au schimbat regulile afacerilor moderne.O abordare interesanta asupra acestei generații, cartea îți poate răspunde întrebarilor pe care le ai despre acesta cu ajutorul statisticilor și a cercetării sociale detaliate.
On the morning of the 12th of August, I woke up with the words ‘Understanding Y’ imprinted on my mind. It was almost like my subconscious brain had been working at this all night — on the idea to create a book that brought about a better understanding of Generation Y. It seems my sleeping mind had devised a plan that would bring together an eclectic mix of inspirational writing on Gen Y, and a collection of thought leaders and career professionals who have dedicated a large proportion of their adult life trying to better understand Y. I would later discover that the 12th of August was International Youth Day. The coincidence of the two events has not been lost on me. I’d like to point out that I acknowledge the mere concept of grouping 900 million individuals together simply due to the fact that they were born during a set period of time is entirely fl awed — and, essentially, nothing more than a potentially damaging stereotype. And it’s a stereotype that, in my experience, has been largely misunderstood. Yet despite my usual aversion to any form of stereotyping, I do concede that there are differences in the way that those within the Gen Y age bracket behave and think. As such, these identifiable and consistent traits are useful for discussing and appreciating this new breed of adults.
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