Încheiem seria plină de viață și înțelepciune practică cu un personaj foarte îndrăgit, și anume: Jamie Oliver. Cunoscut pentru rețetele sale și stilul degajat dar sustenabil construit în jurul ideii de sănătate și bucurie prin gătit, acesta este un ‘one-man-brand’ așa cum este dezvăluit în capitolul de azi din The Unauthorized Guide To Doing Business the Jamie Oliver Way: 10 Secrets of the Irrepressible One–Man Brand de Trevor Clawson.
I profoundly believe that the power of food has a primal place in our homes, that binds us to the best bits of life.
Jamie Oliver is a TV presenter with a big and likeable personality, but he is a lot more than that. Building on the success of his television shows he has established himself as powerful and bankable brand. You won’t have to venture very far out into the world before you encounter ‘Oliver the brand’. Pop into the newsagent and you’ll find him sitting prominently among the food and lifestyle titles, smiling from the cover of his own magazine. Take a short walk to the supermarket or local deli and you’ll see his face or his personal messages adorning the labels of pasta sauce and packs of fresh herbs. Duck into the hardware shop and you could well fi nd yourself tempted by the Tefal range of Oliver-inspired kitchenware. And depending on where you live you might end your day with a meal in one of his restaurants. Of course, you might stay at home and watch TV. The chances are you’ll see him endorsing Sainsbury’s supermarket in an advert or fronting one of his shows. So where does ‘Oliver the man’ end and ‘Oliver the brand’ begin? That’s actually quite a tough question. Oliver’s business success is based on his own personality. His persona shone forth when he first appeared on TV in The Naked Chef. Love him or hate him, you couldn’t ignore him – he was a TV natural.
Comandă The Unauthorized Guide To Doing Business the Jamie Oliver Way: 10 Secrets of the Irrepressible One–Man Brand prin Books Express, librarul tău personal. Prețul recomandat de editura Wiley este de 9.99 GBP