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Carte engleza The_Leadership_Challenge_editia 5

Astăzi am ales un alt bestseller  internațional de  James Kouzes și Barry Posner.  De fapt Leadership Challenge e un clasic în literatura de business internațională și poate fi ușor subiectul unui curs. Editorii de la John Wiley and Sons au creat multe produse complementare în acest sens astfel încât partea tehnică a cursului să fie foarte simplă pentru trainer. Există multe materiale auxiliare pe care le puteți vedea aici.

Află cum poți face să se întâmple lucruri extraordinare în organizația ta!

 

When Leaders Are at Their Best

“ FEARLESS. ” That’s what it says in bold white letters on a black bracelet that Barby Siegel wears. She borrowed it from her teenage daughter to serve as a daily reminder of the spirit she likes to bring to her role as CEO of Zeno Group, an award – winning, multidisciplinary public relations firm. And it’s exactly that kind of spirit that fueled the extraordinary growth and willingness to take risks that PRWeek cited in 2011 when it awarded Zeno two of its top honors — Agency of the Year and Midsize Agency of the Year.

But Zeno wasn’t always at the head of its class. When Richard Edelman, president and CEO of Zeno ’ s parent company, Daniel J. Edelman, Inc., called Barby and asked her to lead Zeno to the next level, the agency was languishing. Barby, who had honed her craft over eleven years at Edelman and then for eight years at Ogilvy PR, where she restarted their global consumer marketing practice, was ready for a new opportunity and challenge

Barby knew Zeno had a great team and a solid client base, but for them to grow to the next level, she believed that they had to get some early game – changing wins. And to do that they’d need some of that fearlessness that she proudly advocates for with her bracelet. She would tell them, “We need to stand on our own two feet and not be afraid because we’re Zeno that we can’t go after this piece of business or that we’re not going to be taken seriously. ”She talked about it as “playing ahead of the game — ahead of where we really were. ”It didn’t take long for this focused determination and can – do spirit to spread.

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Author: aralya

Loving person, people watcher & listener, german teacher, enjoys working @Books Express Write me an e-mail at bogdana@books-express.ro

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