Cărți online- Managing Creative People: Lessons in Leadership for the Ideas Economy

Provocare de la librarul tău personal!

Vă propunem și vă punem la dispoziție, gratuit, câte un capitol din cărți noi, dar și din bestsellers și vă provocăm să-l citiți pe fiecare. Cărțile sunt pe zona de business și pasiuni și sunt în limba engleză.

Clic aici dacă vrei să te abonezi la #uncapitolpezi

Capitolul de astăzi vine din  cartea Managing Creative People: Lessons in Leadership for the Ideas Economy, de Gordon Torr și te introduce in lupta ideologiilor: creștere personală versus creșterea ideilor, control versus creativitate, măsurabil versus nemăsurabil, predictabilitate versus inspirație.

Autorul strânge idei importante din cercetarea procesului creativ pentru a desființa mituri care stau la baza departamentului creativ în organizațiile moderne. ‘Blestemul brainstormingului’, creativitatea și punctele ei sensibile, indicii despre talentul creativ și cum poate fi recunoscut alături de modele de management uman sunt exemple care întăresc capitolele acestei cărți. O abordare indeită se desprinde pe parcurs, aceea că sectorul creativ contemporan este unul extrem de productiv și care poate fonda arhitectura generală a companiei.

Torr_Creative_jkt_02.indd

We need them as never before.  And we know that they’re somehow different.  Yet the productive management of creative people is an almost totally neglected science. I doubt if there’s a single industry that wouldn’t gain immediate advantage from Gordon Torr’s scrupulous and enlightening detective work.”

Ajutată de unelte, tehnici, metode și idei practice, această carte poate fi baza unei abordări mai prietenoase a managementului creativ.

As one of the global creative directors for J. Walter Thompson I had travelled regularly and extensively on behalf of my multinational clients, seeking out advertising ideas from our many international offices, or striving to manage the consistent application of those occasional few that originated from the global centres in London or New York. The first year or two were wonderfully exciting. The job was challenging, I was being very well paid, and I was visiting many extraordinary places and meeting some extraordinary people. But after my seventieth or eightieth international flight things began to change. I grew numb to the novelty of each succeeding trip. Not jaded, just numb. I was staying in the very best hotels and eating in the world’s fi nest restaurants. I was conferencing at the world’s most exotic resorts, and getting front row seats to the world’s hippest events. Perhaps there was a moment when I could have stopped and rebooted my numbing brain. But I was tired and stressed and carried along by the momentum of commitments like a straw in the wind. The exciting cosmopolitan cities began to merge into one generically cosmopolitan city. The hotel rooms began to merge into one generic hotel room. The THE CREATIVE INDIVIDUAL 5 restaurants began to merge into one generic restaurant with the same generic menus, wines and waiters. The conversations at the generic restaurant began to merge into one generic conversation, and the people into shadowy archetypes entirely bereft of individual features, characters and points of view.

Carte online-Managing Creative People: Lessons in Leadership for the Ideas Economy

Amandina Books Express

Comandă cartea Managing Creative People: Lessons in Leadership for the Ideas Economy prin Books Express, librarul tău personal. Prețul recomandat de editura Wiley este de 28,99 GBP.

Căuți o anumită carte greu de găsit, folosește funcția de căutare sau contactează-ne direct la Books Express.

Clic aici dacă vrei să vezi toate cărțile din secțiunea #uncapitolpezi

Vezi mai multe cărți din categoria Business

Cartea a fost publicată la editura Wiley. Vezi și cele mai vândute cărți de business din ultimele 3 luni.

Leave a Reply

Your email address will not be published. Required fields are marked *