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Provocarea Un capitol pe zi ne aduce astăzi câteva pagini dintr-un titlu nepublicat încă: The Innovation Race: How to change a culture to change the game de Andrew Grant și Gaia Grant care pleacă de la o premiză curajoasă: 80% din afacerile care cresc au la bază o idee inovatoare.

innovation

‘Will turn your idea of innovation upside down. Be prepared for a great ride!’
Dr Roger Firestien, International Center for Studies in Creativity, State University of New York, Buffalo

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Welcome to the global reality race. In this chapter we start the adventure by questioning the typical assumptions about innovation and proposing the need for a new paradigm that will propel us forward into the future. This chapter will help you to: • examine the concept of the ‘innovation race’ and the impact on individuals and organisations • identify how strategic your innovation focus is • explore the need for a clear sense of purpose and connected process in innovation • consider the benefits of proactive and sustainable innovation • appreciate the importance of purpose-driven innovation for greater social responsibility and environmental sustainability • understand the elements of transformational innovation. Key challenge: How to prepare for the purpose-driven innovation process

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