Provocarea Un capitol pe zi ne aduce astăzi câteva pagini dintr-un titlu nepublicat încă: The Innovation Race: How to change a culture to change the game de Andrew Grant și Gaia Grant care pleacă de la o premiză curajoasă: 80% din afacerile care cresc au la bază o idee inovatoare.
‘Will turn your idea of innovation upside down. Be prepared for a great ride!’
— Dr Roger Firestien, International Center for Studies in Creativity, State University of New York, Buffalo
Welcome to the global reality race. In this chapter we start the adventure by questioning the typical assumptions about innovation and proposing the need for a new paradigm that will propel us forward into the future. This chapter will help you to: • examine the concept of the ‘innovation race’ and the impact on individuals and organisations • identify how strategic your innovation focus is • explore the need for a clear sense of purpose and connected process in innovation • consider the benefits of proactive and sustainable innovation • appreciate the importance of purpose-driven innovation for greater social responsibility and environmental sustainability • understand the elements of transformational innovation. Key challenge: How to prepare for the purpose-driven innovation process
Comandă The Innovation Race: How to change a culture to change the game prin Books Express, librarul tău personal. Prețul recomandat de editura Wiley este de 19.95 GBP