O introducere foarte bună în antreprenoriat, Innovation and Entrepreneurship 3rd Edition, de John Bessant , Joe Tidd este titlul ales pentru provocarea noastră de astăzi. Acest text te poate ajuta cu teorii și studii de caz din mediul de afaceri contemporan sintetizând oportunități din mediul public și privat fără a uita de tehnologie și modul în care dezvoltarea acesteia poate fi o unealtă potrivită ideilor tale antreprenoriale.
Textul poate fi integrat ca material de studiu pentru studenți, însă este un material potrivit acelora care doresc o vedere de ansamblu precisă despre evoluția ideilor în lumea contemporană ce pot transforma mediul de business într-unul sustenabil, organizat, inovator și atent la nevoile pieței actuale.
You don’t have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to ‘our customers/our shareholders/our business/our future’ and, most often, ‘our survival and growth’. Innovation shouts at you from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation.
This isn’t just hype or advertising babble. Innovation does make a huge difference to organizations of all shapes and sizes. The logic is simple: if we don’t change what we offer the world (products and services) and how we create and deliver them, we risk being overtaken by others who do. At the limit it’s about survival, and history is very clear on this point: survival is not compulsory! Those enterprises which survive do so because they are capable of regular and focused change. (It’s worth noting that Bill Gates used to say of Microsoft that it was always only two years away from extinction. Or, as Andy Grove, one of the founders of Intel, pointed out, ‘Only the paranoid survive!’)