Lumea în continuă schimbare cere de la sine o gândire rapidă și o viteză de reacție asemenea iar Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets de Constantinos C. Markides și Paul A. Geroski este un titlu care mizează pe puterea companiilor de a explora posibilitățile nelimitate ale ideilor inovatoare.
“This interesting book examines types of innovation and how these can help companies succeed in creating and colonising new markets.” (Brand Strategy)
Take this quick test: Which firm is the innovator that brought us online bookselling in the 1990s? If your answer is Amazon.com, you are wrong. The idea for online bookselling—and the first online bookstore—came from Charles Stack, an Ohio-based bookseller, in 1991. Computer Literacy bookstore, a successful retail chain, also registered an Internet domain name in 1991. Amazon did not enter this market until 1995. Another quiz: Which innovator came up with the idea for online brokerage services? If you answered Charles Schwab or E-Trade, again you are wrong. Two Chicago brokerage firms— Howe Barnes Investments and Security APL Inc.—launched the first Internet-based stock trading service, a joint venture called Net Investor, in January 1995. Schwab did not launch its Web trading service until March 1996. Both examples highlight a simple point that is at the heart of this book: the individuals or companies that create radically new markets are not necessarily the ones that scale them up into big mass markets.
ComandăFast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets prin Books Express, librarul tău personal. Prețul recomandat de editura Wiley este de 21.99 GBP