Cărți online: Valuable Content Marketing

Provocare de la librarul tău personal!

Vă propunem și vă punem la dispoziție gratuit  câte un capitol în fiecare zi din cărți noi și bestsellers și vă provocăm să-l citiți pe fiecare. Cărțile sunt pe zona profesională și pasiuni și sunt în limba engleză.

Clic aici dacă vrei să te abonezi la #uncapitolpezi.

Carte_Valuable Content Marketing

Valuable Content Marketing: How to Make Quality Content Your Key to Success

Cartea este în limba engleză și e scrisă de Sonja Jefferson și Sharon Tanton . Editura Kogan Page. Iulie 2015

“Even if you have stellar content such as e-books, webcasts, white papers, all roads ultimately lead back to your website. If your website is not resonating with prospects and clients, you are ultimately losing business” Michele Linn

In this chapter:

● Build your content strategy on firm foundations.

● Is your website set up for content marketing success?

● The role of a valuable business website.

● The 80:20 rule of content.

● Logic, emotion and content for every step of the sale.

● Traditional website versus valuable website.

● Guidelines for a valuable website.

● Working with your website design and development team.

● Two important web design features.

● Marketing automation and the future of websites.

● Instructions for your web designer/developer.

● Ideas for key sections of your site.

Build your content strategy on firm foundations

You can share articles, videos, e-books and Tweet to your heart’s delight but if the website these pull people back to doesn’t convert interest into action – to return, to sign up to your newsletter, to contact you, to refer, to buy – then your investment will be wasted. Will your current website do your new content marketing strategy justice? Can you create, upload and house all this new content easily? Will people be able to find the valuable stuff on your site? Will your website convert their interest into action and motivate them to get in touch or stay in touch? Does it help you track their behaviour along the way? Every strategic content marketing project we’ve worked on over the years has necessitated some work on the company website. Most likely some change will be needed to make your website deliver the benefits of your new content strategy. This chapter shows you how to get your website right, making it valuable to your customers and turning it into a fully contributing member of your sales

Citește tot capitolul aici 

ama_sticker

Comandă cartea prin Books Express, librarul tău personal “Îți aducem orice carte din lume pentru profesia și pasiunile tale.”

 Prețul de listă  recomandat de editură 19,99 GBP.

Căuți o anumită carte greu de găsit, folosește funcția de căutare sau contactează-ne direct la Books Express.

Clic aici dacă vrei să vezi toate cărțile din secțiunea #uncapitolpezi

Author: aralya

Loving person, people watcher & listener, german teacher, enjoys working @Books Express Write me an e-mail at bogdana@books-express.ro

Leave a Reply

Your email address will not be published. Required fields are marked *