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Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business de Adele Revella este o alegere excelentă pentru a contura un profil cât mai realist al persoanei pentru care ai schițat întreg planul de business. O pată de culoare într-o zi gri, un grup de oameni speciali pentru care vei găsi cel mai potrivit mesaj și cea mai buna formă de adresare cu ajutorul sfaturilor din această carte.

buyer-personas

“I find that most marketers have no ′real′ idea how to develop buyer personas for their organization. This critical component is either missing or completed incorrectly for the majority of enterprises. Don′t let this happen to you. Buy this book and implement this strategy in your organization today.”
Joe Pulizzi, Founder, Content Marketing Institute and Author of Epic Content Marketing

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The launch of Apple’s iPhone inJanuary 2007 is now widely recognized as a pivotal moment in the history of digital technology and consumer culture. When it went on sale later that year, customers in the United States and parts of Europe greeted the iPhone with near rapture. A few months later, during the summer of 2008, Apple introduced the iPhone 3G in a total of 22 countries. But what happened to the iPhone in technology-obsessed Japan is a classic lesson in the importance of deeply understanding the expectations of buyers. Incredibly, Apple hadn’t considered that buyers in the Japanese market might have different needs from U.S. and European buyers. And the results were compelling.

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Comandă Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business prin Books Express, librarul tău personal. Prețul recomandat de editura Wiley este de 20.99 GBP.

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