Cărți online- Built to Grow: How to deliver accelerated, sustained and profitable business growth

Built to Grow: How to deliver accelerated, sustained and profitable business growth de Royston Guest este unul dintre titlurile recente ale editurii Wiley care mizează pe un plan simplu, dar sustenabil și etic al unui proiect ca fiind cel mai bun mod de a porni o afacere. Sfaturile, exemplele și informațiile oferite oferă un cadru și un plus de încredere pentru orice plan.

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“A useful book, and one to keep in minds you strive to deal with the daily challenges and mini upheavals that come along in all businesses.”

(Irish Tech News, December 2016)

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Strategically, the primary purpose of a business is to Acquire, Maximize, and Retain the right customers. Everything that contributes to this is an investment; anything which doesn’t, is a cost! Because Built to Grow is focused on how to deliver accelerated, sustained, and profitable growth in your business, it makes perfect sense to launch straight into the fundamentals of business growth . . . and your AMR strategy. In this chapter, we’re going to peel back the layers of the onion, get to the root of business growth and, using simple, practical ideas, give you insight into how you can deliver consistent, repeatable, predictable results in your business. The First BIG Idea Strategically, the primary purpose of a business is to Acquire, Maximize, and Retain the right customers. Everything that contributes to this is an investment; anything which doesn’t, is a cost. Which activities in your business are an investment, and which are a cost?

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