Breaking Big: The Business Doctors’ No-nonsense Guide to Achieving Breakthrough Growth for Your Business este imboldul de care ai nevoie pentru a-ți aduce afacerea la nivelul următor cu ajutorul sfaturilor pragmatice din lumea antreprenorială.“For owners of small businesses, who are looking to grow, get more customers and increase profits….Breaking Big is for you” (Talk Business, June 2015)
Sometimes it ’s hard running a business. Where are all the good people to be found? When you do find them, why are they so expensive? Who to trust? Why aren ’t we making any money again this month? How on earth have we just lost that key customer? It might be understandable to feel bogged down from time to time as the obligations and issues pile up, but a successful business needs a real plan. That ’s what this book is about. Question: when is a plan not a plan? Answer: when it ’s a business plan. Don ’ t worry, no more riddles of any sort, we promise. But every business has stories to tell and many of these stories find their way into – or are created for – business plans of one sort or another. But are they really plans that are actively used and followed? Very rarely. Just stop to think for a minute. If your company has been around for even a few years, you are sure to have such plans sitting on your company’s servers somewhere.
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