10 cei mai importanți lideri în Marketing

Unul din cele mai bune modalități să fii bun în Marketing este să te înconjori de persoane inteligente, mai bine zis de cele mai inteligente. Nume mari cum ar fi Seth Godin,  Guy Kawasaki sau Mark Zuckerberg nu sunt chiar în agenda noastră telefonică sau în imediata proximitate, totuși putem să-i urmărim pe rețelele sociale și să le citim cărțile.Unul dintre cei din top 10 lideri în Marketing vine chiar la București săptămâna viitoare. E vorba de Neal Schaffer.Un sondaj derulat de CMO.com îi relevă pe cei mai importanți 10 lideri în marketing în opinia publică. Astfel veți știi cui  să vă adresați atunci când sunteți în căutare de idei și/sau încercați să evoluați în business.Iată-i însă pe toți. Ordinea e aleatorie:1. Mark Zuckerberg  nu  prea are nevoie de prezentare. Time îl consideră pe Zuckerberg  una dintre cele 100 cele mai bogdate și influente persoane din lume. Îl puteți urmări pe twitter.

2.  Jim Stengel este  numit cel mai des “Godfather of Marketing,”  este îndeosebi cunoscut pentru faptul că a  schimbat radical  Procter & Gamble în anii 2000.  Stengel a condus la dublarea  vânzărilor P&G prin ” 25 straight stellar quarters.” 3.  Guy KawasakiGuy Kawasaki este autor, speake, antreprenor și evanghelist. Este unul dintre specialiștii de marketing care s-a aflat în spatele Macintosh.  Este foarte activ pe propriul site și pe Twitter.  Recent a publicat o nouă carte:  Art of the Start 2.0 4.  Neil PatelNeil PatelNeil Patel is an entrepreneur, investor, and analytics expert who is best-known for the work he has done in digital marketing. Patel, who launched his very first online company when he was 15 years old, has co-founded companies such as KISSmetrics and Crazy Egg, to name a few. Today, he says his passion is helping other entrepreneurs; he has consulted for companies such as Microsoft, General Motors, Intuit, Viacom, Yahoo, NBC, eBay, Amazon, and Mint.com. He speaks at more than 25 conferences per year about entrepreneurship and online marketing, and is worth an estimated $10 million. Follow him on Twitter for analytics and marketing insights.5. Mary MeekerMary Meeker is a venture capitalist and former Wall Street securities analyst. Her primary work is about the Internet and new technologies. She is currently a partner at the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers. From 1991 to 2010, she worked at Morgan Stanley and served as managing director and research analyst. She is most famous for her much- respected and anticipated annual “Internet Trends Report,” which she has been publishing since 1995. 6.  Bob GreenbergBob Greenberg is founder, chairman, and CEO of R/GA, and has been a pioneer in the advertising and communications industry for nearly four decades. Currently, he leads the vision for R/GA, which he and his brother, Richard, founded in 1977 with a keen focus on valued design, motion graphics, and live-action film and video production. The company created visual effects for movies such as “Alien,” “Predator,” “Se7en,” and “Zelig.”7. Seth GodinSeth Godin has written 18 bestselling books that have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitti”ng, leadership, and, most of all, changing everything. You might be familiar with his books “Linchpin,” “Tribes,” “The Dip, and “Purple Cow.” Godin founded companies including Yoyodyne and Squidoo; his blog, which you can find by just typing “seth” into Google, is one of the most popular in the world. He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. Follow him on Twitter here.8.  Neal SchafferNeal Schaffer is an author, speaker, and social media strategy consultant. He was named a Forbes Top 50 Social Media Power Influencer two years in a row, as well as a Forbes Top 5 Social Sales Influencer. Also the creator of the leading social media for business blog Maximize Social Business, Schaffer teaches as part of the Rutgers University Business School Mini Social Media MBA Program. He is also well-known for his book “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.” He tweets about all things social media. Follow him on Twitter here.9.  Robert RoseRobert Rose is a content marketing strategist, author, and speaker. Rose currently serves as the chief strategy officer for the Content Marketing Institute and is also a senior contributing analyst for Digital Clarity Group. He has worked directly with companies such as Dell, SAP, Staples, Petco, KPMG, 3M, Adobe (CMO.com’s parent company), and the Bill and Melinda Gates Foundation. Together with Joe Pulizzi, Rose wrote the book, “Managing Content Marketing,” which was the No. 1 marketing book on Amazon for two weeks. Altogether, Rose has more than 20 years of experience and a track record of helping brands and businesses develop successful Web and content marketing strategies. Follow him and his content marketing expertise on Twitter.10.  Bonin BoughBonin Bough is the vice president of global media and consumer engagement at Mondelēz International (formerly Kraft Foods). He oversees all of Mondelēz’ global media, including TV, print, digital, and OOH. Prior to joining Mondelēz/Kraft, Bough wassSenior global director of digital and social media at PepsiCo, with a focus on developing digital strategy that crossed paid, earned, owned, and shared media. Before crossing over to the brand side, Bough spent time as EVP and director for IPG & Weber Shandwick’s global interactive, social, and emerging media practice, leading a 100 plus-person global team. Bough’s passion for the new and nascent, as well as his expertise in mobile and media, led him to the launch the first two corporate accelerator programs in the marketing industry, PepsiCo10 and Mobile Futures. He is often sought after for speaking gigs. You can follow him on Twitter here.   займ онлайн rusbankinfo.ru

Author: aralya

Loving person, people watcher & listener, german teacher, enjoys working @Books Express Write me an e-mail at bogdana@books-express.ro

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