B2B Social Selling Strategy – Connect with Customers, Build Relationships and Drive Sales

Chapter - 01: Introduction: How To Use This Book; Chapter - 02: The Modern B2B Sales Challenge: Who Sells, How They Do It And Why It Works; Chapter - 03: Getting Started: Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter - 04: Networked Audiences: Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter - 05: The Interdependent Brand: Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter - 06: Campaigns: How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter - 07: Campaigns: Building And Implementing A B2B Social Selling Plan; Chapter - 08: B2B Social Selling Tools: How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter - 09: Using B2B Social Media Influencers: Making The Most Of Influencer Relationships; Chapter - 10: Monitoring And Measurement: Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter - 11: Social Transformation: Creating A B2B Social Selling Culture In Your Business;