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Applied Crisis Communication and Crisis Management: Cases and Exercises

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en Limba Engleză Carte Paperback – 23 Jul 2013
This book guides students through cases and exercises that explore crisis communication and management in action and build the necessary skills for effective crisis management. In the first two chapters, W Timothy Coombs introduces key theories and principles in crisis communication, which students can apply through analysis of 16 cases drawn from recent headlines. The cases are explored from pre-crisis, mid-crisis and post-crisis perspectives, and include a range of predominant crisis scenarios from product recalls, to lawsuits, to environmental disasters. The appendix includes sample crisis management plans, sample crisis response strategy templates and sample message maps to support an organization's message.
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Specificații

ISBN-13: 9781452217802
ISBN-10: 1452217807
Pagini: 256
Dimensiuni: 178 x 254 x 12 mm
Greutate: 0.39 kg
Ediția: New.
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării: Thousand Oaks, United States

Cuprins

1. A Short Introduction to the Case Study Method
2. Crisis Capsules
3. Pampers and Dry Max Chemical Burn Rumor
4. Hershey, Cocoa, and Child Slavery/Labor Abuse
5. Cadbury Salmonella Recall
6. Peanut Butter Paste Recall of 2009
7. Tetra Pak, Nestle and ITX
8. Nestlé and Greenpeace Disagree over Palm Oil Sourcing
9. Carrefour, China, and the Olympic Torch Relay
10. Sparboe Farms and McDonald’s Part Company over Animal Cruelty
11. BP Texas City Explosion
12. Sigg and BPA
13. West Pharmaceutical Services’ Dust Explosion
14. Jensen Farm, Listeria, and Cantaloupe
15. Chick-fil-A and the Dangers of Social Issues
16. The Bhopal Tragedy
17. Odwalla and E. Coli
18. ValuJet Flight 592 and the End of a Brand
19. Greenpeace Pressures H&M to Detox the Garment Industry