An Integrated Approach to New Food Product Development

Notă GoodReads:
en Limba Engleză Hardback – 24 Jun 2009
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.
Citește tot Restrânge

Preț: 135571 lei

Preț vechi: 142706 lei

Puncte Express: 2034

Preț estimativ în valută:
26043 27857$ 22389£

Carte indisponibilă temporar

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76


ISBN-13: 9781420065534
ISBN-10: 142006553X
Pagini: 503
Ilustrații: 13 equations; 1 Tables, black and white; 154 Illustrations, black and white
Dimensiuni: 161 x 240 x 32 mm
Greutate: 0.89 kg
Ediția: 1
Editura: Taylor & Francis

Public țintă

Product developers in the food industry including food scientists and chemists and process engineers, as well as students in food science.