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An Advertiser′s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium

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Notă GoodReads:
en Limba Engleză Hardback – 22 Apr 2005
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".
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ISBN-13: 9780470012925
ISBN-10: 0470012927
Pagini: 232
Dimensiuni: 167 x 239 x 19 mm
Greutate: 0.55 kg
Editura: Wiley
Locul publicării: Chichester, United Kingdom

Public țintă

Marketing, Advertising and Brand Managers; Advertisers and Media Planners; Creative and media agencies and the global radio marketing industry.