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Advancing Strategy Through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets

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en Limba Engleză Paperback – 26 Apr 2022
Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.
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Paperback (1) 16660 lei  10-17 zile +5160 lei  6-10 zile
  Kogan Page – 26 Apr 2022 16660 lei  10-17 zile +5160 lei  6-10 zile
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  Kogan Page – 26 Apr 2022 72114 lei  3-5 săpt. +7063 lei  10-20 zile

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Specificații

ISBN-13: 9781398604827
ISBN-10: 1398604828
Pagini: 256
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.36 kg
Editura: Kogan Page

Notă biografică

Pontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations 'do' strategy in practice, all influenced by his previous studies in both management and behavioural psychology.

Cuprins

Section - ONE: A theory of everything; Chapter - 01: Introduction to strategy and behaviour; Chapter - 02: Strategy, change and behavioural psychology; Chapter - 03: A common language; Chapter - 04: Behaviour - The least common denominator; Section - TWO: Arbitrariness is over; Chapter - 05: Old management principles are no longer good enough; Chapter - 06: The organization, its development and lack of development; Chapter - 07: Evidence and measurement; Section - THREE: Unexpected simplicity; Chapter - 08: Behaviour - The foundation of everything; Chapter - 09: Activators - The igniting spark; Chapter - 10: Consequences - No feedback is also feedback; Section - FOUR: Strategy is behavioural change; Chapter - 11: A behavioural view of strategy; Chapter - 12: To realise strategy is to change; Chapter - 13: Exploiting competitive advantages - Big, best, fast and beautiful; Section - FIVE: Smart as a competitive advantage; Chapter - 14: From individual insight to competitive edge; Chapter - 15: Smart and behavioural strategising; Chapter - 16: The future of competitive advantage