Advances in Telephone Survey Methodology
Autor James M Lepkowski, N Clyde Tucker, J Michael Brick, Edith D de Leeuw, Lilli Japec, Paul J Lavrakas, Michael W Link, Roberta L Sangsteren Limba Engleză Paperback – 27 noi 2007
Seventy--five prominent international researchers and practitioners from government, academic, and private sectors have collaborated on this pioneering volume to discuss basic survey techniques and introduce the future directions of the telephone survey. Concepts and findings are organized in four parts--sampling and estimation, data collection, operations, and nonresponse--equipping the reader with the needed practical applications to approach issues such as choice of target population, sample design, questionnaire construction, interviewing training, and measurement error. The book also introduces important topics that have been overlooked in previous literature, including:
- The impact of mobile telephones on telephone surveys and the rising presence of mobile--only households worldwide
- The design and construction of questionnaires using Computer Assisted Telephone Interviewing (CATI) software
- The emerging use of wireless communication and Voice over Internet Protocol (VoIP) versus the telephone
- Methods for measuring and improving interviewer performance and productivity
- Privacy, confidentiality, and respondent burden as main factors in telephone survey nonresponse
- Procedures for the adjustment of nonresponse in telephone surveys
- In--depth reviews of the literature presented along with a full bibliography, assembled from references throughout the world
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Specificații
ISBN-13: 9780471745310
ISBN-10: 0471745316
Pagini: 704
Dimensiuni: 156 x 234 x 37 mm
Greutate: 1.05 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0471745316
Pagini: 704
Dimensiuni: 156 x 234 x 37 mm
Greutate: 1.05 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
As an indispensable reference book for survey practitioners and managers, as well as an excellent text for undergraduate and graduate courses and special seminars in telephone survey methods.Descriere
A complete and comprehensive collaboration providing insight on future approaches to telephone survey methodology Over the past fifteen years, advances in technology have transformed the field of survey methodology, from how interviews are conducted to the management and analysis of compiled data.