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Advanced Web Metrics with Google Analytics

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 30 Mar 2012
This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts.
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Specificații

ISBN-13: 9781118168448
ISBN-10: 1118168445
Pagini: 600
Dimensiuni: 189 x 246 x 32 mm
Greutate: 0.94 kg
Ediția: 3rd Edition
Editura: Sybex
Locul publicării: Hoboken, United States

Public țintă

This is the perfect book for practitioners of web analytics marketers, vendors, consultants, and webmasters who want to harness the full power of Google Analytics and learn GA installation, configuration, and tracking techniques as well as web analytics best–practices and optimization tactics.