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Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content: Using Writing to Generate Your Best Ideas, Insight, and Content

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en Limba Engleză Carte Paperback – 16 Aug 2010
There are extraordinary ideas inside your head but you’re blocking them. Left to it’s own devices, your brain shies away from the unfamiliar and unconventional. To grab the treasure in your mind, you have to distract your brain. For Mark Levy, the answer is freewriting. It’s a deceptively simple technique: just start writing about something you care about. Anything. Forget about grammar, punctuation, and spelling. Set the timer and go.
But it’s far trickier than it sounds. We all have an internal editor that censors our thoughts before they hit paper. Levy shares six secrets designed to knock this editor out and let your inner genius run free. He also includes problem solving and creativity stimulating principles you can use if you get stuck seven of which are new to this edition.
Also new to this edition is an extensive section on taking your raw unfiltered freewriting and refining it into something you can share with the world. Although freewriting’s roots are as a private brainstorming technique, Mark and his clients have found that, with some tweaking, it’s a great way to generate ideas for articles, blog posts, presentations, even books.
Our first reaction to a problem is often to tackle it head-on. Mark Levy says that’s wrong your head might be the problem. Freewriting offers a way to trick your conscious mind into letting your unconscious generate more ideas than you ever thought possible.
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Specificații

ISBN-13: 9781605095257
ISBN-10: 1605095257
Pagini: 192
Dimensiuni: 55 x 85 x 6 mm
Greutate: 0.27 kg
Ediția: 2. Auflage.
Editura: Berrett-Koehler Publishers, Inc.
Colecția Berrett-Koehler Publishers
Locul publicării: United States

Notă biografică

Mark Levy is the founder of Levy Innovation, a marketing strategy firm. Levy works as a consultant to entrepreneurial companies where he dramatically increases fess through positioning, ideation, and book coaching. He also works as the CMA of Creative Realities LLC, an experiential branding and marketing firm that creates powerful and innovative environments and experiences. As a consultant, Mark Levy gives multiple speeches, talks, and webinars annually. In addition to writing articles for national newspapers, including the New York Times, and industry magazines, such as American Bookseller, Levy served as co-creator and magic consultant on the book Magic for Dummies, which is widely considered to be the most valuable primer on magic ever written. Levy is also the author of How to Persuade People Who Don’t Want to Be Persuaded.