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Absolute Beginner's Guide to Podcasting (Absolute Beginner's Guides (Que))

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Notă GoodReads:
en Limba Engleză Carte Paperback – October 2005
Has anyone ever told you that you should be on radio? While radio can be hard to break into, podcasting lets you put your voice and talents to work to create your own broadcast to be distributed over the Internet to millions of people. Absolute Beginner's Guide to Podcasting is the aspiring podcaster's handbook. Authors George Colombo and Curtis Franklin will guide you through creating, editing, and syndicating your podcast, from the kinds of equipment you need to how to design a podcast that will reach the widest audience possible to legal issues faced by podcasters. You'll also learn how to:
  • Design a podcast that grabs - and keeps - an audience!
  • Choose the right tools - recording software, microphones, and other equipment
  • Create an engaging show persona - podcasting is more than just talking!
  • Craft your 'cast into a show worth listening to with post-production secrets of the pros
  • Set up a web page and RSS feed that will allow listeners to subscribe to your podcast
  • Efffectively promote your podcast
The tips inside Absolute Beginner's Guide to Podcasting will guide you towards creating a fun and successful podcast.
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Specificații

ISBN-13: 9780789734556
ISBN-10: 0789734559
Pagini: 240
Dimensiuni: 188 x 229 x 16 mm
Greutate: 0.42 kg
Ediția: 1
Editura: Que
Seria Absolute Beginner's Guides (Que)

Locul publicării: Indianapolis, United States

Cuprins

Introduction.
Welcome to Podcasting.
I. THE BASICS.
1. An Overview of Podcasting.
    Podcasting Is Radio As You've Always Loved It-Only Better
    How Podcasting Works
      The Basic Steps for Creating a Podcast
    Getting Inside the Listener Experience
      Download and Install "Pod-catching" Software
      Find the Podcasts You Want and Subscribe to Them
      Listen to Your Podcasts in "The Real World"
    The Differences Between Radio and Podcasting
      Podcasting Time-shifts the Radio Experience
      Your Podcast Isn't Restricted by Programming Constraints
      Podcasts Persist
II. CREATING A COMPELLING PODCAST.
2. Guidelines for Designing a Killer Podcast.
    Begin with Your Listeners in Mind
      The First Step in Defining Your Listener
      Drilling Down Another Level
    Designing a Show That's Right for Your Listeners
      Crafting the Best Overall Sound for Your Podcast
      Choosing the Right Length
      How Frequently Should You Post Your Shows?
    Practice, Test, Practice Some More
      Getting Feedback on Your Practice 'Casts
3. The Components of Your Podcast.
    The Voice(s) on Your Podcast
      Your Show Host Persona
      Do You Need (or Want) a Co-Host?
    Conducting Interesting Interviews
    Using Music Skillfully
    Sound Effects
    Balancing Quality and "Realism"
    Unpredictability (Within a Framework)
4. Strategies for Planning Each Show.
    The Basics of Show Preparation
      It Allows You to Approach Each Show More Confidently
      It Improves the Flow of Your Podcast
      It Guarantees You Won't Overlook Something You Wanted to Talk About
      It Makes Post-Production Easier
    Time-Tested Show Prep Techniques
      The ABC Technique (Always Be Clipping!)
      Collect More Than You Need (Way More!)
      The Usual Suspects
      Design the Flow of Your Show
      Don't Forget the Funny Stuff
    Avoiding the Cardinal Sin of Podcasting
5. Creating a Positive Feedback Loop with Your Listeners.
    Don't Podcast in a Vacuum
    Your Show Notes/Blog
    Email Strategies
    Accepting Audio Feedback
    Show Feedback Line
    Skype
      And Furthermore...
6. Setting Up Your Studio.
    The Hardware and Accessories You'll Need
      Choosing a Computer Platform: Windows, Macintosh, or Linux
      Windows
      Macintosh
      Linux
      Headphones
      Closed-ear (Isolation) Headphones
      Open-ear Headphones
      In-ear Headphones
      Microphones
      Cables
      A Mixing Board
    Recording in the Field
      Portable Recorders
      Accessories for Field Recording
      Microphones for Field Recording
      Windscreens
      Cameras
      Working with Ambient Noise
    The Software You'll Need
      Recording Software
      Audio Editing Software
      FTP Software
    Budgeting for Bandwidth
7. Recording Your Podcast.
    It's Showtime!
    Recording Tips and Techniques
    Interviewing Guests on Your Podcast
      How Long Should You Keep Your Files?
    Recording in the Field
      Working with Ambient Noise
8. Processing and Posting Your Podcast.
    Editing Techniques
      Thinking in Tracks
      It's Time to Fade
      Building Blocks for a Podcast
      Decisions on Edit Points
    Mixing Techniques
      Extending Our Loops
      Building on the Cross-Fade
    To Clean or Not to Clean
      Cut It Out
      Filters for Clarity
    What You Need to Know About ID3 Tags
      Making Tags More Useful
    Using FTP
    Services That Will Make Your Podcasting Easier
      Liberated Syndication (www.libsyn.com)
      Feedburner (www.feedburner.com)
      Podshow.com (www.podshow.com)
      Odeo (www.odeo.com)
    Hosting Companies
III. DISTRIBUTING YOUR PODCAST TO LISTENERS.
9. Public Syndication.
    An Overview of RSS
      A Bit of History
      RSS and Beyond
    Enclosure Tags
    Thinking About Your Server
    Preparing Your Podcast for Syndication
    Getting Listed
10. In-House Syndication.
    Secure Distribution to a Targeted Audience
      Controlling Access to the RSS Feed
      Your Own Private Network
    When In-house Syndication Is Appropriate
      Education
      Customer Communications
      Faith-based Organizations
      Political Organizations
    Simple In-house Syndication Strategies
      Security Through Obscurity
      Limits on Limitations
      Privacy Matters
IV. DAY-TO-DAY ISSUES YOU'LL FACE AS A PODCASTER.
11. Promoting Your Podcast.
    Get Your Podcast Listed
      Getting Listed in iPodder
      Podcast Alley
      iPodderX.org
      Beyond the First-tier Directories
    Tap into the Podcasting Community
      Hang Out Around Podcasting's Virtual Water Cooler
      Promote Podcasting
    Nail Down Your Niche
    The Power of Public Relations
12. Double-Enders: The Secret Technique for Remote Interviews.
    The Insiders' Secret Technique for Remote Interviews
    Recording Your Double-Ender
      Eliminate As Much Ambient Noise As Possible
      Check Your Recording Levels
      Get Connected on the Phone
      Hit the Record Button and Start Talking
      Save Your Partner's Recording in an Appropriate Format
    Transferring Files That Are Too Large for Email
    Mixing Your Double-Ender
13. Generating Income with Your Podcast.
    Get Ready to Generate Revenue
      Build Up Your Audience
      Understand Precisely Who's Listening
    Four Basic Revenue Models
      The Associate/Affiliate Model
      Donations
      The Sponsorship Model
      Distribution to Paid Subscribers
    Choosing the Right Business Model
    Other Revenue Opportunities for Podcasters
14. Music and Intellectual Property.
    What Is a Copyright?
    Royalties
    Podsafe Music for Your Podcast
    Fair Use
    Resources for Understanding Royalties and Copyrights
    Links to Royalty-Free Music
15. Protecting Your Content Through Packaging.
    Wrapping Your Podcast in a Good Website
    Podcasts with Pictures
    Alternate Packaging-Passwords and More
16. Letting Your Podcast Go-Taking a Wider View of Rights.
    Maybe You Can Just Let Go
    Creative Commons
V. APPENDICES.
A. Podcasting Glossary.
B. Resources for Podcasters.
    Audio Software for Podcasters
    Pod-catching (Aggregator) Software
    Audio Equipment Manufacturers
    Podcasting Directories
    Online Resources for Podcasters
    Online Suppliers of Audio Equipment
    The Podcasting Community Online
    Web Hosting and RSS Feed Software and Services
C. 30 Podcasts You Should Definitely Check Out.
    The Daily Source Code
    WGBH Morning Stories Podcast
    The Point Podcast
    New York Minute
    Ultimate Podcasting
    Reel Reviews
    The Cubicle Escape Pod
    The Dawn and Drew Show
    Science @ NASA
    Inside Mac Radio
    The President's Weekly Radio Address
    One America Committee
    Off The Record
    Catholic Insider
    Slice of Sci-Fi
    IT Conversations
    Geek News Central
    Caribbean Free Radio
    The Podcast Brothers
    Endurance Radio
    Grape Radio
    Coverville
    MacCast
    Marlaina By Ear
    The Beatles Chronicles
    Battlestar Galactica
    How To Do Stuff
    Engadget
    The Bitterest Pill
    Autoblog
D. iTunes.
    Introducing iTunes 4.9
      iTunes Offers One-Click Subscriptions
      iTunes Allows Listeners to Manage Music and Podcasts_from a Single Application
      Getting Your Podcast into the iTunes Directory
      The Good News and the Bad News
      The Bottom Line
Index.
 

Notă biografică

George Colombo has a reputation for making technology topics accessible to general audiences. His book Sales Force Automation was published in 1993, and many industry observers consider it the starting point for today's multi-billion dollar Customer Relationship Management industry. George has written for a number of business and computer industry publications, including Computer Reseller News, VARBusiness, and Selling. George spent two years as the host of TEN-TV's Spotlight Microsoft, a weekly television show for Microsoft developers. George was also the Executive Producer for Conversations With Industry Innovators, an audio interview series.
Curtis Franklin, Jr. has been introducing new products and technologies to readers for nearly twenty years. He was the founder of the BYTE Testing Lab for BYTE magazine, and since then has written about leading-edge technologies and their impact on individuals and organizations for publications like Circuit Cellar INK, VARBusiness, Solutions Integrator, ITWorld.com, HowStuffWorks.com, InternetWeek, InfoWorld, Network World, Secure Enterprise, and Network Computing. As Director of Labs for Client/Server Labs, he directed testing and analysis of performance, capacity, and capabilities testing for a client list that included IBM, Dell, Microsoft, Intel, Shell Oil, and Blue Cross/Blue Shield of Florida. Today, Curtis directs security coverage as senior technology editor at Network Computing, edits the Security Channel of TechWeb.com, and contributes to industry-leading security coverage as senior technology editor at Secure Enterprise.

Textul de pe ultima copertă

Has anyone ever told you that you should be on radio? While radio can be hard to break into, podcasting lets you put your voice and talents to work to create your own broadcast to be distributed over the Internet to millions of people. "Absolute Beginner's Guide to Podcasting" is the aspiring podcaster's handbook. Authors George Colombo and Curtis Franklin will guide you through creating, editing, and syndicating your podcast, from the kinds of equipment you need to how to design a podcast that will reach the widest audience possible to legal issues faced by podcasters. You'll also learn how to: Design a podcast that grabs - and keeps - an audience! Choose the right tools - recording software, microphones, and other equipment Create an engaging show persona - podcasting is more than just talking! Craft your 'cast into a show worth listening to with post-production secrets of the pros Set up a web page and RSS feed that will allow listeners to subscribe to your podcast Efffectively promote your podcast

The tips inside "Absolute Beginner's Guide to Podcasting" will guide you towards creating a fun and successful podcast.