A Changing China: Life in China
Autor Yu Yuan, Jun Zhangen Limba Engleză Hardback – feb 2015
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Specificații
ISBN-13: 9781844643615
ISBN-10: 1844643611
Pagini: 158
Ilustrații: black & white illustrations
Dimensiuni: 173 x 246 x 15 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Paths International Ltd
Seria Life in China
ISBN-10: 1844643611
Pagini: 158
Ilustrații: black & white illustrations
Dimensiuni: 173 x 246 x 15 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Paths International Ltd
Seria Life in China
Notă biografică
Victor Yue Yuan, the Chairman of the board of Horizon Research Consultancy Group, the CEO of Feimalv (Entrepreneurial Management Service Organization). He once worked in Ministry of Justice P.R.C in the late 80s, and then created Horizon, the leading polling and consulting company in 1992. Victor holds a Ph.D. in sociology from Peking University, a MPA from the John F. Kennedy School of Government, Harvard University, a Masters degree in law from Southwest University of Political science and Law and Yale World Fellow 2007. Victor is also the famous media professional and CCTV strategy consultant. Among other prestigious posts, he is the Vice President of China Marketing Research Association, the Vice President of Beijing Consulting Association, ESOMAR Representative and Chairman of China area, American Marketing Association member and Vice President of Harvard Club Beijing. Victor has had more than 20 years experiences in polling research and also served as a management advisor of many famous medias and enterprises in the scopes of organization management, senior negotiation, brand expending, policy analysis, social group research etc. Moreover, Victor has published more than 40 books in respect of Economics, Sociology, Politic science and Culture. About Zhang Jun Gloria Zhang, CEO & Senior Partner of Horizon Research and Consultancy Group, Chairman of Horizon E-lab, is responsible for overall development of the Group. She is China representative of ESOMAR, member of CMRA and registered consultant in Beijing with MBA of George Washington University and Master of the Economy of China Renmin University. With more than 17 years experience in marketing research, Gloria has been invited to give lectures on many high-level conferences and workshops about the subjects of youth trends in China, new product development for young generation, consumption pattern and cultural study of specific consumer groups such as children, teenagers, urban women, blue collars and young men and so on. In recent years, Gloria was dedicated to furthering online interaction research to explore innovation value that researches bring to the marketing through integrating social media and mobile Internet technology. Gloria is the main author of "Fantastic Conference: How To Convene a Focus Group Discussion", "Innovative marketing mindsets", "post-90s generation" and she has published several marketing articles such as "Twenty-somethings Transform China's Cities","Youth Trends in China","Market research-The pathway from consumer needs to final products".