Rezultatele căutării

Chief Culture Officer: How to Create a Living, Breathing Corporation (Hardback - 01 dec. 2009)

ISBN-13: 9780465018321 De (autor): Grant McCracken Publisher: Basic Books

How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book. Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didnΣt realize that those kids in baggy jeans represented a whole newηand lucrativeηmarket opportunity, one they could have seen coming if they had but been paying…

Preţ: 106,20 RON Livrare Gratuită: 6 până la 7 zile

Marketing Through Turbulent Times (Hardback - 23 oct. 2009)

ISBN-13: 9780230237308 De (autor): Jenny Darroch Publisher: Palgrave Macmillan

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

Preţ: 151,72 RON Livrare Gratuită: 7 până la 8 zile

Dirty Little Secrets: Why buyers can't buy and sellers can't sell and what you can do about it (Paperback / softback - 15 oct. 2009)

ISBN-13: 9780964355392 De (autor): Sharon Drew Morgen; Prefață de: Jill Konrath Publisher: Sharon Drew Morgen

What is stopping you from closing all of the sales you deserve to close? Hint: it's not you, not your solution, and not the buyer. It's the sales model itself. Now, in this revolutionary book written by the visionary and NYTimes Business Bestseller Selling with Integrity, go behind-the-scenes with the buyer and learn all of the details that go…

Preţ: 90,78 RON Livrare Gratuită: 11 până la 14 zile

Outlines & Highlights for Marketing Management by Kotler, ISBN: 9780131457577 (Paperback / softback - 29 sept. 2009)

ISBN-13: 9781428897984 De (autor): Cram101 Textbook Reviews Publisher: Academic Internet Publishers

Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out

Preţ: 129,38 RON Livrare Gratuită: 11 până la 14 zile

Outlines & Highlights for Framework for Marketing Management by Philip Kotler, ISBN: 9780136026600 (Paperback / softback - 07 sept. 2009)

ISBN-13: 9781428888982 De (autor): Cram101 Textbook Reviews Publisher: Academic Internet Publishers

Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out

Preţ: 158,14 RON Livrare Gratuită: 11 până la 14 zile

Outlines & Highlights for Framework for Marketing Management: Integrated PharmaSim Simulation Experience by Philip Kotler, ISBN: 9780136083443 (Paperback / softback - 07 sept. 2009)

ISBN-13: 9781428887862 De (autor): Cram101 Textbook Reviews Publisher: Academic Internet Publishers

Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out

Preţ: 147,62 RON Livrare Gratuită: 11 până la 14 zile

Macromarketing (Hardback - 20 aug. 2009)

ISBN-13: 9781848607040 Editat de: Mark Tadajewski; Clifford J Shultz II; Stanley J. Shapiro Publisher: SAGE Publications

The macro side of marketing takes the subject beyond the realm of commerce and into the wider societal context, looking at the marketing process in its entirety. We have long been suspicious of the negative side of the marketing process, exemplified in credit card debt, poor diet, smoking and alcohol abuse. But on the other hand consumer choice,…

Preţ: 3.211,42 RON Livrare Gratuită: 7 până la 8 zile

Exam Prep for Marketing Management by Kotler & Keller, 12th Ed. (Paperback / softback - 11 aug. 2009)

ISBN-13: 9781428871236 Creat de: MznLnx Publisher: Rico Publications

The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter…

Preţ: 152,27 RON Livrare Gratuită: 11 până la 14 zile

Exam Prep for A Framework For Marketing Management by Kotler, 2nd Ed. (Paperback / softback - 11 aug. 2009)

ISBN-13: 9781428869318 Creat de: MznLnx Publisher: Rico Publications

The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter…

Preţ: 151,84 RON Livrare Gratuită: 11 până la 14 zile

Strategic Marketing Management, 5th Edition (Hardback - 01 aug. 2009)

ISBN-13: 9780982512647 De (autor): Alexander Chernev; Cuvânt înainte de : Philip Kotler Publisher: Brightstar Media

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing…

Preţ: 634,63 RON Livrare Gratuită: 11 până la 14 zile

Strategic Marketing Management, 5th Edition (Paperback / softback - 01 aug. 2009)

ISBN-13: 9780982512630 De (autor): Alexander Chernev; Cuvânt înainte de : Philip Kotler Publisher: Brightstar Media

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing…

Preţ: 186,98 RON Livrare Gratuită: 11 până la 14 zile

Up and Out of Poverty: The Social Marketing Solution (Hardback - 09 iul. 2009)

ISBN-13: 9780137141005 De (autor): Philip Kotler; Nancy R. Lee Publisher: Pearson Education

“Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require the tools of social marketing and multi-stakeholder management. In this book, the poor around the…

Preţ: 171,57 RON Livrare Gratuită: 7 până la 8 zile

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardback - 07 iul. 2009)

ISBN-13: 9780307450388 De (autor): Bridget Brennan Publisher: Crown Publishing Group

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies…

Preţ: 129,79 RON Livrare Gratuită: 12 până la 19 zile

The Shift: The Transformation of Today′s Marketers into Tomorrow′s Growth Leaders (Hardback - 12 iun. 2009)

ISBN-13: 9780470388389 De (autor): Scott M. Davis; Cuvânt înainte de : Philip Kotler

Most senior marketers are marginalized in their current position as they are not using their insight and knowledge to drive organizational growth.   The Shift  promotes a re–wiring of the role and function of marketing within the company. How CMOs can use their knowledge of the market to create and drive organizational growth Illustrated…

Preţ: 129,29 RON Livrare Gratuită: 6 până la 7 zile

Marketing for Hospitality & Tourism (Hardback - 11 iun. 2009)

ISBN-13: 9780135045596 De (autor): Philip Kotler; John T. Bowen, Ph.D., CHE; James C. Makens, PH.D. Publisher: Pearson Education

THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video…

Preţ: 462,33 RON Indisponibil

Marketing for Hospitality & Tourism: International Edition (Paperback / softback - 11 iun. 2009)

ISBN-13: 9780132453134 De (autor): Philip Kotler; John T. Bowen, Ph.D., CHE; James C. Makens, PH.D. Publisher: Pearson Education

THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video…

Preţ: 370,56 RON Livrare Gratuită: 7 până la 8 zile

Chaotics: The Business of Managing and Marketing in the Age of Turbulence (Hardback - 01 mai 2009)

ISBN-13: 9780814415214 De (autor): Philip Kotler; John A. Caslione Publisher: McGraw-Hill Education

Preţ: 123,76 RON Livrare Gratuită: 12 până la 19 zile

Marketing An Introduction (Paperback - 30 apr. 2009)

ISBN-13: 9780273713951 De (autor): Gary Armstrong; Philip Kotler; Michael Harker; Ross Brennan Publisher: Pearson Education

The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original – amongst which are its clarity, coherency and authority –  whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a…

Preţ: 285,66 RON Livrare Gratuită: 7 până la 8 zile

New Asian Emperors: The Business Strategies of the Overseas Chinese (Paperback / softback - 28 apr. 2009)

ISBN-13: 9780470823347 De (autor): George T. Haley; Usha C.V. Haley; Chin Tiong Tan

The first edition of New Asian Emperors was widely acclaimed for its remarkable insights into the global reach of the Overseas Chinese. This revised edition draws on the culture, history, philosophies, and environments that have dominated the lives of the overseas Chinese to help readers understand their business culture. Southeast Asia has a…

Preţ: 83,97 RON Livrare Gratuită: 6 până la 7 zile

Marketing Management: First European Edition (Hardback - 09 apr. 2009)

ISBN-13: 9780273718567 De (autor): Philip Kotler; Kevin Keller; Dr Mairead Brady; Malcolm Goodman; Mr Torben Hansen Publisher: Pearson Education

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing…

Preţ: 376,90 RON Livrare Gratuită: 7 până la 8 zile