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Coș/ComandăMERCHANDISING
THEORY, PRINCIPLES, AND PRACTICE
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Format: Hardback
Data publicării: 1 ianuarie 2010
De (autor):GRACE I. KUNZ
ISBN-13: 9781563678264 ISBN-10: 1563678268
Editura:A & C BLACK PUBLISHERS LTD (United States)
Pagini: 608
Dimensiuni: 187 x 235 mm
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Descrierea cărţii
Focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors.
