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Clean Tech Clean Profits


en Limba Engleză Hardback – 30 iun 2010
The squeeze on carbon is beginning in earnest. By 2020, we will have made a start in running our homes, workplaces and vehicles in smarter ways; by 2050, we should have reconfigured how we generate power, conserve water and manage waste.
However, talk of dramatic cuts in carbon emissions remains an ambitious goal, particularly when taking newer economic powers such as China and India into account. To have any chance of achieving such goals, the market for clean technology has to start working more efficiently. The gap between current thinking and future potential remains enormous - if that gap is to be bridged, there must be a major series of innovations, a massive re-allocation of capital and ultimately the creation of whole new industries.
Ideas for hastening the switch to a low-carbon world are bound to take a number of forms: they could come from new breakthroughs or a reconfiguration of existing techniques; they may stem from a flash of insight or a response to pressure from regulators and consumers; they might even come about as a result of changes to engineering designs or a new software program. What is certain is that questions will be asked in all spheres of economic activity - from manufacturing and service provision, to education and banking.
This book is designed as a practical guide for entrepreneurs, innovators, directors and investors on how to bring clean technologies to market in the most effective and profitable manner. Drawing on a wide range of expertise and experience in strategy, technology, brands, intellectual property, design, finance and management, Clean Tech, Clean Profits is divided into a number of key sections, including: the size of the challenge; making a return; how the market works; clean energy; transport; land and water use; carbon removal; clean commercialization.
Designed as a practical guide to the effective management of clean technology and the commercial opportunities within this burgeoning sector, this book is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customer, and will show how companies can best position themselves for the massive boom in clean technology that is waiting to happen.
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Specificații

ISBN-13: 9780749461171
ISBN-10: 0749461179
Pagini: 256
Dimensiuni: 179 x 251 x 25 mm
Greutate: 0.7 kg
Editura: Kogan Page Ltd

Cuprins

Foreword
Miles Templemann, Director General IoD
Part 1 The size of the challenge
1.1 Global problems, technology challenges and innovation opportunities David Bott, Technology Strategy Board; 1.2 Zero Carbon Britain Paul Allen, Alternative Technology; 1.3 The rave for the green economy Cameron Hepburn, Vivid Economics; 1.4 Renewable power generation Sam Cheung, McLellan; 1.5 New housing and transport solutions David Bott, Technology Strategy Board
Part 2 Making a return
2.1 Clean tech as an investment class Rob Wylie, WHEB Ventures; 2.2 Funding clean tech Simon Bond, Bath Ventures Innovation Centre, University of Bath; 2.3 Oceans of potential Tony Lewis, Raymond Alcorn and Mark Healy, Hydraulics and Maritime Research Centre at University College Cork; 2.4 Gold rush or money pit? Brian Kennelly, EarthEnergy; 2.5 Clean energy in the emerging economies Kate Levick, Carbon Disclosure Project 
Part 3 How the market works
3.1 The policy framework Roger Salomone, EEF; 3.2 Sustainable investing Penny Shepherd, CUKSIF; 3.3 Carbon capital and technology transfer Paul Kelly, Chief Executive Officer at EcoSecurities; 3.4 Intellectual property for clean tech Nick Sutcliffe, Mewburn
Part 4 Clean Energy
4.1 Wind power Nick Medic, RenewableUK; 4.2 Marine John Griffiths, JWG Consulting; 4.3 Solar Barry Marsh, Solar Technologies, part of British Gas; 4.4 Nuclear power Roane Knowles-Rapson, National Nuclear Laboratory; 4.5 Energy from waste Andrew Williams, M+W; 4.6 Biomass Mike Bradley, Wolfson Centre for Bulk Solids Handling Technology, University of Greenwich; 4.7 Microgeneration Barry Marsh, Solar Technologies, part of British Gas
Part 5 Low-impact building
5.1 Construction resource efficiency Katherine Adams, BRE; 5.2 Zero carbon development Sarah Youren, Sarah Youren Planning Solicitors; 5.3 Domestic refurbishment Richard Hartless, BRE Profile: The University of Edinburgh - a living laboratory David Somervell, University of Edinburgh
Part 6 Transport
6.1 The shift to low carbon vehicles Greg Archer, Low Carbon Vehicle Partnership; 6.2 Electric vehicles Huw W. Hampson-Jones, OXIS Energy; 6.3 Aviation fuel Douglas Blackwell, Bio Partners Part 7 Land and water use
7.1 Water technology Ian Bernard, British Water; 7.2 Wood technology Mats Johnson, SweTree Technologies
Part 8 Carbon removal
8.1 Geo-engineering Colin Brown and Tim Fox, Institution of Mechanical Engineers; 8.2 Carbon capture and storage Judith Shapiro, Carbon Capture and Storage Association; 8.3 Low carbon purchasing Nick Cottam and James Cadman, ERM
Part 9 Creating solutions
9.1 Shifting to a smart, sustainable age Molly Webb, The Climate Group; 9.2 Building on experience Gerwyn Williams, J P Kenny; 9.3 Finding energy solutions Chris Harrison, Low Carbon Innovation Centre 
Profile: A new radioactive waste regime for the United Kingdom Dick Raaz, LLW Repository Limited Profile: MATRIX: The Northern Ireland Science Industry Panel - facilitating business leadership to exploit technology and R & D for economic growth Bernard McKeown, MATRIX, DETI Northern Ireland

Notă biografică

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook, The Growing Business Handbook and The Handbook of European Intellectual Property Management (all published by Kogan Page).

Descriere

Through a combination of innovation and regulation, the script for how the world's economies operate is about to be totally rewritten. Cleaner and greener technologies are only going to play an increasing role in global business - and while there will be costs involved in adapting to those technologies, there are also opportunities for businesses which are capable of commercializing them.
From carbon capture to new sources of renewable energy, the overall potential of this shift is enormous, as evidenced by the amount of private capital and public funds looking for clean technologies in which to invest.
But how can you incorporate clean tech principles into everyday business? And what are the most effective ways of commercializing any new products or procedures? Clean Tech, Clean Profits offers advice and commentary from leading players in the energy, renewables, waste management and innovation sectors - including British Gas, the Technology Strategy Board and British Water.
This new book includes chapters on: zero-carbon Britain; clean tech funding; sustainable finance; wind, marine, solar and biomass energy; low-carbon vehicles; land and water use; geo-engineering; clean energy applications; waste management; start-ups and spin-outs; the value of patenting.