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Public Relations Strategy

Public Relations Strategy

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Format: Paperback / softback

Data publicării: 28 ianuarie 2010

De (autor): Sandra Oliver

ISBN-13: 9780749456405 ISBN-10: 074945640X

Ediţia: Third

Editura:Kogan Page

Editura (imprint): Kogan Page

Seria:PR in Practice

Pagini: 192

Dimensiuni: 152 x 229 x 16 mm

This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management.

Audienţă:

General/trade

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Descrierea cărţii

This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function.

The new edition includes more material on corporate reputation, research methods, public affairs, and information management.

Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.

Conţinut

1. Not ‘Just’ Public Relations: PR Strategy in a Management Context

2. PR’s Place on the Board: A Core Governance Role

3. Reputation Management: A Celebrity-driven Society

4. Internal Communication and PR: Employees as Ambassadors

5. Beyond ‘Customer is King’: Sales and Marketing Promotion

6. Media Relations: A Borderless World View

7. Research Methods: Measures and Motives

8. The Ethical Dimension: A Moral Imperative