The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas
Editat de Adam Jollyen Limba Engleză Hardback – 31 iul 2008
The Innovation Handbook provides a British perspective on how leaders can move their organization ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it discusses how best to combine an open search for winning ideas with a process that captures their full value. Included are advertisements from universities, science parks fostering innovation and a number of specialist companies dealing with intellectual property management.
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Specificații
ISBN-13: 9780749453183
ISBN-10: 0749453184
Pagini: 312
Dimensiuni: 178 x 241 x 30 mm
Greutate: 0.93 kg
Editura: Kogan Page
Colecția Kogan Page
ISBN-10: 0749453184
Pagini: 312
Dimensiuni: 178 x 241 x 30 mm
Greutate: 0.93 kg
Editura: Kogan Page
Colecția Kogan Page
Cuprins
Content includes: open innovation; intellectual property as an asset; the creative organization; intellectual assets and how to protect them; managing innovation projects; innovation financing; and marketing for innovations.
Recenzii
"Very much worth reading for anyone whose business relies on developing new ideas." -- The Midwest Book Review
Notă biografică
Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of Kogan Page titles, including The Growing Business Handbook and The Handbook of European Intellectual Property Management.