WALLY OLINS: THE BRAND HANDBOOK

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Format: Hardback
Data publicării: 2 iunie 2008
De (autor):WALLY OLINS
ISBN-13: 9780500514085 ISBN-10: 0500514089
Editura:THAMES & HUDSON LTD (United Kingdom)
Pagini: 112
Greutate: 0.5 kg
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Descrierea cărţii
Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.
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