
Format: Paperback Publicat: 03 oct. 2008, Hoboken, United States
ISBN-13: 9780470289679 ISBN-10: 0470289678
Timely advice on using hip, irreverent methods to connect with consumers
Guerrilla Marketing For Dummies provides entrepreneurs and small to mid–size businesses with cutting–edge, unconventional marketing solutions that achieve maximum results from minimal resources.
Getting Things Done
Bernard Manning
Uri Geller: Magician Or Mystic
Freddie Star Ate My Hamster
103 Additional Training Games
Tribes
Psychometric Tests For Dummies®
The Big Book of Business Games
Michael Palin
Lenny Henry
You Can Negotiate Anything
Our Iceberg Is Melting
Uri Geller: The TruthAudienţă: Small business to mid–sized businesses that are looking for new and sophisticated ways to grow and connect their brand or business with consumers and who want to eschew the ultra–crowded traditional marketing channels.
Colecţia: John Wiley & Sons
Pagini: 384 Greutate: 0.6 kg Dimensiuni: 190 x 235 x 22 mm
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re–imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost–effective game plan for getting your customers’ attention and keeping it!
This savvy, hands–on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non–traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention–grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big–gun guerilla–marketing firms and how to launch your own low–cost campaign. Discover how to:
You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
Enter the guerrilla jungle and emerge with the lion′s share of the sales!
Want to reach consumers in innovative ways? This savvy, hands–on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re–imagining existing marketing platforms to mastering trailblazing methods, you′ll create a cost–effective game plan for getting your customers′ attention!
Think like a guerrilla brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing program
Take your message to the streets build a winning team, execute publicity stunts, and create unforgettable events
Capitalize on the hottest trends use buzz, viral, grassroots, and experiential marketing
Build a powerful online presence develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networking
Spread the word leverage existing contacts, pitch to the press, and work with publicists
Open the book and find:
Must–have elements of a cohesive campaign
Ways to cut through constant marketing clutter
How to write a great press release
Opportunities for partnerships and tie–ins
Ten practically perfect campaigns
Budget–friendly ways to go guerrilla
When and how to hire the pros
Foreword.
Part I: It’s a Jungle out There — Be a Guerrilla.
Chapter 1: Entering the Jungle: An Introduction to Guerrilla Marketing.
Chapter 2: Scoping Out Your Options.
Chapter 3: Guerrillas Plan, Too: Developing Your Marketing Plan.
Chapter 4: Thinking Like a Guerrilla.
Chapter 5: Bringing in the Big Guns: Guerrilla Marketing Firms.
Part II: Marketing at Street Level.
Chapter 6: Hitting the Street with Street Teams.
Chapter 7: The Spectacular! Publicity Stunts.
Chapter 8: Events and Experiences.
Part III: Opportunities All around You: Nontraditional Media.
Chapter 9: Out in the Fresh Air.
Chapter 10: Going Indoors.
Chapter 11: Using and Innovating New Media.
Part IV: Driving It Home: From the Street to Your Site.
Chapter 12: Different Methods to Online Madness.
Chapter 13: Creating Your Online Presence.
Chapter 14: Getting Social.
Part V: If a Tree Falls in the Woods . . .The Power of the Press.
Chapter 15: Identifying Your Outlets.
Chapter 16: Becoming a One–Person Public Relations Outfit.
Chapter 17: Hiring Publicists and Public Relations Peeps.
Part VI: You Scratch My Back.
Chapter 18: Meeting of the Minds.
Chapter 19: Cross–Promotional Partnerships.
Chapter 20: Giving Back: Adding a Cause–Related Tie–In.
Part VII: The Part of Tens.
Chapter 21: Ten Practically Perfect Campaigns.
Chapter 22: Ten Reasons We Love Guerrilla Marketing — And Why You Will, Too!
Chapter 23: Ten Obstacles to Avoid When Going Guerrilla.
Index.
Enter the guerrilla jungle and emerge with the lion′s share of the sales!
Want to reach consumers in innovative ways? This savvy, hands–on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re–imagining existing marketing platforms to mastering trailblazing methods, you′ll create a cost–effective game plan for getting your customers′ attention!
Think like a guerrilla brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing program
Take your message to the streets build a winning team, execute publicity stunts, and create unforgettable events
Capitalize on the hottest trends use buzz, viral, grassroots, and experiential marketing
Build a powerful online presence develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networking
Spread the word leverage existing contacts, pitch to the press, and work with publicists
Open the book and find:
Must–have elements of a cohesive campaign
Ways to cut through constant marketing clutter
How to write a great press release
Opportunities for partnerships and tie–ins
Ten practically perfect campaigns
Budget–friendly ways to go guerrilla
When and how to hire the pros
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