In the business world there has always been disruption and this disruption has helped transform and develop markets. Innovation and ingenuity have been the key to the growth of dynamic and diverse corporations. Entrepreneurs have always thrived off innovation and disruption and complacent incumbents have been challenged and changed by disruption.
Digital disruption - the demands of the internet, alternative routes to delivery, new demands from end users and the logistics of digital business - has had a particularly ferocious effect on established businesses. Along the way there have been spectacular successes such as Google, e-Bay and Lastminute.com. And there's been casualties such as Tower Records and the almost disappearance of Blockbuster. Even radical start-ups have become victims of this ongoing disruption, such as once-heralded innovations Match.com and Friends Reunited.
Digital Disruption: How to Start it. How to Survive Ittackles three key questions for the reader - where does it hit, how can you start it, and what can you do about it? Using a range of business case studies and interviews with entrepreneurs and 'survivors', Simon Waldman details the lessons that you need to learn to survive these tough business challenges. He shows you that you need to have a long-term strategy that fuses core traditional strengths with the new models and opportunities created by disruption to face tough business challenges.