Management: Frameworks Series
Autor Roger Bennetten Limba Engleză Paperback – 4 mar 1998
Preț: 446.20 lei
Preț vechi: 490.33 lei
-9%
Puncte Express: 669
Carte indisponibilă temporar
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Specificații
ISBN-13: 9780273634089
ISBN-10: 0273634089
Pagini: 416
Dimensiuni: 156 x 234 x 23 mm
Greutate: 1.17 kg
Ediția:3Nouă
Editura: Pearson Education
Colecția Financial Times/ Prentice Hall
Seria Frameworks Series
Locul publicării:Harlow, United Kingdom
ISBN-10: 0273634089
Pagini: 416
Dimensiuni: 156 x 234 x 23 mm
Greutate: 1.17 kg
Ediția:3Nouă
Editura: Pearson Education
Colecția Financial Times/ Prentice Hall
Seria Frameworks Series
Locul publicării:Harlow, United Kingdom
Cuprins
PART 1: INTRODUCTION TO MANAGEMENT
1. Nature and development of management theory
2. Management in action
3. Business ownership
4. Entrepreneurship and small business management
5. Corporate strategy and planning
PART 2: MANAGEMENT FUNCTIONS
6. Organisation
7. Marketing
8. International marketing
9. Managing the finance function
10. Operations management
11. Legal aspects of management
12. Communication and management control
13. Decision support and information technology management
PART 3: THE HUMAN SIDE OF MANAGEMENT
14. The nature of work
15. Leadership, motivation and management style
16. Personnel management
17. The future of management
1. Nature and development of management theory
2. Management in action
3. Business ownership
4. Entrepreneurship and small business management
5. Corporate strategy and planning
PART 2: MANAGEMENT FUNCTIONS
6. Organisation
7. Marketing
8. International marketing
9. Managing the finance function
10. Operations management
11. Legal aspects of management
12. Communication and management control
13. Decision support and information technology management
PART 3: THE HUMAN SIDE OF MANAGEMENT
14. The nature of work
15. Leadership, motivation and management style
16. Personnel management
17. The future of management
Caracteristici
- Provides broad coverage of the subject area making it suitable for a wide variety of course syllabi
- Extensive bibliography
- European examples cited throughout
- Progress tests including substantial exercises