Strategic Management: Creating Competitive Advantages
Autor Gregory G Dess, G.T. (Tom) Lumpkin, Alan Eisneren Limba Engleză Paperback – 31 ian 2010
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Specificații
ISBN-13: 9780077246266
ISBN-10: 0077246268
Pagini: 560
Ilustrații: col. Illustrations
Dimensiuni: 201 x 252 x 20 mm
Greutate: 0.95 kg
Ediția:5. Auflage.
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States
ISBN-10: 0077246268
Pagini: 560
Ilustrații: col. Illustrations
Dimensiuni: 201 x 252 x 20 mm
Greutate: 0.95 kg
Ediția:5. Auflage.
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States
Cuprins
Text:
Part One: Strategic Analysis
Chapter 1 Strategic Management: Creating Competitive AdvantagesChapter 2 Analyzing the External Environment of the Firm
Chapter 3 Assessing the Internal Environment of the Firm
Chapter 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
Part Two: Strategic Formulation
Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6 Corporate-Level Strategy: Creating Value through Diversification
Chapter 7 International Strategy: Creating Value in Global Markets
Chapter 8 Entrepreneurial Strategy and Competitive Dynamics
Part Three: Strategic Implementation
Chapter 9 Strategic Control and Corporate GovernanceChapter 10 Creating Effective Organizational Designs
Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship