Vrei să comanzi telefonic?
Înregistrare
Autentificare
Listele mele
Coș/ComandăMarketing
An Introduction
| Preţul nostru | |||
| 244,92 RON TVA inclus | |||
| Add to list | |||
| Indisponibil momentan | |||
| |||
021 569.72.76 0735 531.939 0744 325.215Format: Paperback / softback
Data publicării: 1 martie 2004
De (autor): Rosalind Masterson; David Pickton
ISBN-13: 9780077098766 ISBN-10: 0077098765
Editura:McGraw-Hill Education (United Kingdom)
Editura (imprint): McGraw-Hill Higher Education
Pagini: 550
Greutate: 0.98 kg
Dimensiuni: 193 x 262 x 22 mm
Audienţă:
- College/higher education
S-ar putea să vă placă și...
Advanced Selling Strategies by Brian Tracy 62,76 
How to Master the Art of Selling by Tom Hopkins 62,48 
Kotler on Marketing by Philip Kotler 85,73 
SPIN®-Selling by Neil Rackham 119,90 
Marketing: Concepts and Strategies by O.C. Ferrell 331,44 
On Brand by Wally Olins 86,24 
The Experience Economy by B. Joseph Pine 149,81 
Swim With the Sharks Without Being Eaten Alive by Harvey MacKay 54,55
Conţinut
Part 1: This is Marketing
1.The development of marketing
2.Marketing today
Part 2: Marketing Analysis
3.The marketing environment
4.Market segmentation
5.Buyer behaviour
6.Marketing research
Part 3: Marketing Tools
7.Product
8.Promotion
9.Place
10.Price
11.The Marketing Mix
Part 4: Marketing The Marketers
12.Marketing management
What do marketers do?Postscript:Careers in Marketing
Glossary
Index
