Autor Grace I. Kunz Books ExpressAutor Grace I. Kunz

Focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors.

Focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. This book also relates the role of merchandising to other business fundamentals, and describes alternative merchandising strategies.