Autor Sandra Oliver Books ExpressAutor Sandra Oliver

This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy.  It links models and theories of strategic management to the PR function.  The new edition includes more material on corporate reputation, research methods, public affairs, and information management. This challenging book reflects the intense discussion taking place on...

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.