Autor Seth Godin Books ExpressAutor Seth Godin

MEATBALL SUNDAE: HOW NEW MARKETING IS TRANSFORMING THE BUSINESS WORLD (AND HOW TO THRIVE IN IT) (Paperback - 15 ian. 2009)

MEATBALL SUNDAEThe essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.

De (autor): SETH GODIN

ISBN-13: 9780749929480; ISBN-10: 0749929480

Preţ: 45,95 RON
Livrare Gratuită: 7 până la 8 zile

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Tribes (Paperback - 06 nov. 2008)

Tribes

De (autor): Seth Godin

ISBN-13: 9780749939755; ISBN-10: 0749939753

Preţ: 53,56 RON
Livrare Gratuită: 7 până la 8 zile

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Tribes: We Need You to Lead Us (Hardback - 16 oct. 2008)

TribesA tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing...

De (autor): Seth Godin

ISBN-13: 9781591842330; ISBN-10: 1591842336

Preţ: 84,99 RON
Livrare Gratuită: 13 până la 20 zile

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Meatball Sundae: Is Your Marketing out of Sync? (Hardback - 27 dec. 2007)

Meatball Sundae“Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.” Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of...

De (autor): Seth Godin

ISBN-13: 9781591841746; ISBN-10: 1591841747

Preţ: 100,64 RON
Livrare Gratuită: 13 până la 20 zile

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THE DIP: THE EXTRAORDINARY BENEFITS OF KNOWING WHEN TO QUIT (AND WHEN TO STICK) (Paperback - 26 iul. 2007)

THE DIPEvery new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. This book helps you do just that.

De (autor): SETH GODIN

ISBN-13: 9780749928308; ISBN-10: 0749928301

Preţ: 34,80 RON
Livrare Gratuită: 7 până la 8 zile

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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (Hardback - 10 mai 2007)

The DipThe old saying is wrong—winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s...

De (autor): Seth Godin

ISBN-13: 9781591841661; ISBN-10: 1591841666

Preţ: 58,98 RON
Livrare Gratuită: 13 până la 20 zile

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Free Prize Inside: How to Make a Purple Cow (Paperback - 24 apr. 2007)

Free Prize InsideHow to find the “soft innovation” that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin’s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don’t work anymore. The best way to sell anything these days is through word of...

De (autor): Seth Godin

ISBN-13: 9781591841678; ISBN-10: 1591841674

Preţ: 62,45 RON Indisponibil

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas (Hardback - 17 aug. 2006)

Small Is the New BigMore provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators,...

De (autor): Seth Godin

ISBN-13: 9781591841265; ISBN-10: 1591841267

Preţ: 114,98 RON
Livrare Gratuită: 13 până la 20 zile

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FREE PRIZE INSIDE: THE NEXT BIG MARKETING IDEA (Paperback - 02 mar. 2006)

FREE PRIZE INSIDERemember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. This book shows how you can make your customers feel that way again.

De (autor): SETH GODIN

ISBN-13: 9780141019710; ISBN-10: 0141019719

Preţ: 45,22 RON Indisponibil

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (Hardback - 20 oct. 2005)

The Big Moo33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable? Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies...

De (autor): The Group of 33; Other: Seth Godin

ISBN-13: 9781591841036; ISBN-10: 1591841038

Preţ: 85,21 RON Indisponibil

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardback - 19 mai 2005)

All Marketers Are Liars

De (autor): Seth Godin

ISBN-13: 9781591841005; ISBN-10: 1591841003

Preţ: 101,25 RON Indisponibil

PURPLE COW: TRANSFORM YOUR BUSINESS BY BEING REMARKABLE (Paperback - 27 ian. 2005)

PURPLE COWUrging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

De (autor): SETH GODIN

ISBN-13: 9780141016405; ISBN-10: 014101640X

Preţ: 43,56 RON
Livrare Gratuită: 7 până la 8 zile

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Free Prize Inside: The Next Big Marketing Idea (Hardback - 11 mai 2004)

Free Prize InsidePurple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught...

De (autor): Seth Godin

ISBN-13: 9781591840411; ISBN-10: 1591840414

Preţ: 68,94 RON Indisponibil

Purple Cow: Transform Your Business by Being Remarkable (Hardback - 12 mai 2003)

Purple Cow

De (autor): Seth Godin

ISBN-13: 9781591840213; ISBN-10: 159184021X

Preţ: 88,04 RON Indisponibil

Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change (Paperback - 26 nov. 2002)

Survival Is Not EnoughYou can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who...

De (autor): Seth Godin; Charles (FRW) Darwin

ISBN-13: 9780743233385; ISBN-10: 0743233387

Preţ: 85,96 RON
Livrare Gratuită: 13 până la 20 zile

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The Big Red Fez: How to Make Any Web Site Better (Paperback - 01 ian. 2002)

The Big Red FezIdentifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more. YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy...

De (autor): Seth Godin

ISBN-13: 9780743227902; ISBN-10: 0743227905

Preţ: 58,26 RON
Livrare Gratuită: 13 până la 20 zile

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Unleashing the Ideavirus: Stop Marketing at People! : Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You (Paperback - 01 oct. 2001)

Unleashing the IdeavirusShows how to spark a customer-to-customer dialogue that spreads like a virus, costs companies next to nothing, and dispenses of traditional marketing methods. Reprint. 100,000 first printing. Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing.

De (autor): Seth Godin; Malcolm Gladwell

ISBN-13: 9780786887170; ISBN-10: 0786887176

Preţ: 81,36 RON
Livrare Gratuită: 13 până la 20 zile

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If You're Clueless About the Stock Market and Want to Know More (Paperback - 01 apr. 2001)

If You're Clueless About the Stock Market and Want to Know MoreBe a savvy investor and make the stock market work for you. The stock market moves at a dizzying rate, and it can be intimidating for novices to locate the tools necessary to begin making smart investments. Seth Godin's completely updated and revised book, If You're Clueless About the Stock Market is the perfect primer for beginners. Godin provides the reader with resources and guidelines for...

De (autor): Seth Godin

ISBN-13: 9780793143672; ISBN-10: 0793143675

Preţ: 54,79 RON Indisponibil

Permission Marketing: Turning Strangers into Friends, and Friends into Customers (Hardback - 01 mai 1999)

Permission MarketingThe founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour. Explains how marketing specialists can shape messages to promote a willing acceptance by consumers and...

De (autor): Seth Godin

ISBN-13: 9780684856360; ISBN-10: 0684856360

Preţ: 106,12 RON
Livrare Gratuită: 13 până la 20 zile

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