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Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase (Hardback - 28 ian. 2010)
New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three...De (autor): Markus Stahlberg; Ville Maila
ISBN-13: 9780749457020; ISBN-10: 0749457023
Preţ: 166,99 RON
Livrare Gratuită: 8 până la 13 zile
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