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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Hardback - 28 feb. 2010)

ISBN-13: 9780749457020 De (autor): Markus Stahlberg; Ville Maila Publisher: Kogan Page

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself.  This book combines the perspectives of 35 internationally recognized shopper marketing…

Preţ: 184,15 RON Livrare Gratuită: 7 până la 12 zile